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uberBloomberg reports that Uber Technologies drivers in South Africa have gone on strike after the ride-booking service said tariffs in the country would be cut by as much as 20% to boost demand during the winter months.  

About 200 Uber drivers stopped working and marched toward the company’s local offices in Greenpoint, Cape Town, on Wednesday.  The tariffs are apparently being cut to R6 per kilometre from R7.  An Uber spokeswoman confirmed the strike took place.  The decision to cut prices follows a reduction in fares across 80 North American cities in January, also designed to increase demand in a seasonally slow month.  Uber, which has a presence in 65 countries, operates in Johannesburg, Pretoria, Cape Town, Durban and Port Elizabeth.

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